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Welcome to TLC4Locs where we take pride in our handcrafted Locsturizer formulas, made in small batches every month to ensure freshness! With a deep commitment to quality, I only use organic ingredients for herbs and oils, making most of the products 100% vegan and plant based.

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Key ingredients like sea moss, ginger, rosemary, and rice water work together to nourish your locs, adding hydration and aromatherapy benefits from seasonal scents like  Lavender Rosemary Sea moss & Sage, or the bestselling Pumpkin Ginger Rosemary & Sea moss. 

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Why Locsturizer?

  • Deep Hydration – Infuses locs with moisture without causing buildup.

  • Scalp Nourishment – Soothes dryness and supports a healthy scalp environment.

  • Holistic Ingredients – Infused with herbs and plant-based botanicals tailored for loc health.

  • Residue-Free Formula – Designed to maintain the natural integrity of locs.

the active ingredients

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White  Flower

"Peace Love & Locs "

Hey, I’m Elli Marie Irie, the founder of TLC4Locs and Locsturizer. I’ve been a licensed hairstylist since 2013, trained at Paul Mitchell, but hair has always been in my blood. I’m a third-generation hairstylist, following in the footsteps of my mother and grandmother, both talented braiders. Growing up in the Caribbean, where locs are deeply woven into the culture, I developed a deep appreciation for the beauty, history, and spiritual significance of natural hair.

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My love for holistic health, plants, and natural beauty led me to create a line of herbal-infused, moisture-rich formulas designed specifically for locs. I’ve spent years perfecting products that hydrate, nourish, and strengthen without buildup—because I believe loc care should be simple, effective, and aligned with nature.

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TLC4Locs is more than just a brand to me—it’s a reflection of my passion for healthy hair, intentional self-care, and honoring our roots. I’m so grateful to share this journey with you.

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TLC4Locs ALL RIGHTS RESERVED 2019-2025.

creator of the Locsturizer haircare collection. Nourishing Locs, Nurturing CROWNS WITH TREATMENT. LOVE & CARE.

plant based, organic. toxin free.
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